Sample Newsletter: Ob/Gyn
CLIENT: Dr. Amanda Foster, MD
TONE: Professional yet approachable
SPECIALTY: Obstetrics & Gynecology
CLIENT SUBMITTED (everyday life story via bi-weekly form):
“Had coffee with a friend yesterday who hasn’t had an annual exam in four years. She said ‘I’ve been so busy with the kids, and I feel fine, so I figured I could skip it.’ She’s 43. Family history of ovarian cancer. Had no idea she should still be coming in.”
NEWSLETTER WE CREATED
SUBJECT: The conversation that concerned me
I had coffee with a friend yesterday who mentioned, casually, that she hasn’t had an annual exam in four years.
“I’ve been so busy with the kids,” she said. “And I feel fine, so I figured I could skip it.”
She’s 43. Family history of ovarian cancer. Hasn’t had a Pap smear since 2020.
I didn’t lecture her—she’s my friend, not my patient—but the conversation has been on my mind because I hear versions of this every week.
Women who feel fine assume they don’t need to come in. Women who are busy put their own healthcare last. Women who had normal results a few years ago think they can coast.
And I understand it. Life is overwhelming. You feel healthy. Annual exams feel like one more thing on an impossible list.
But here’s what I need you to know: the purpose of preventive care is to catch problems before you feel symptoms.
Cervical cancer doesn’t announce itself with symptoms in early stages—that’s why we do Pap smears. By the time you feel something, it’s often advanced.
High blood pressure doesn’t feel like anything until you’re having a stroke. Diabetes can be silent for years while doing damage. Ovarian cancer is called “the silent killer” because symptoms often don’t appear until late stages.
And beyond screenings, your annual visit is when we talk about the things you might not bring up otherwise: irregular periods, painful sex, changes you’ve noticed but dismissed as “probably normal,” birth control that’s not working well, family history you’ve never mentioned.
I’ve caught early-stage cervical abnormalities in women who “felt fine.” I’ve diagnosed thyroid conditions, anemia, and diabetes in routine visits. I’ve had conversations that led to genetic testing that changed someone’s entire health trajectory.
Your annual exam isn’t just a checkbox. It’s your chance to have a physician who knows your history, who can spot patterns, who can catch problems early when they’re most treatable.
If you’ve been putting off your annual visit, I get it. But feeling fine isn’t the same as being fine.
And “too busy” is what we say until something forces us to make time—and by then, it’s often harder to treat.
You don’t have to wait until something feels wrong. Prevention is so much easier than treatment.
If it’s been more than a year, schedule your visit. If you’ve been avoiding it because you’re anxious about it, call and talk to us—we can make it as comfortable as possible.
Your health is not the thing you put last on the list.
—Amanda Foster, MD
Foster Women’s Health
(919) 555-0134
appointments@fosterwomenshealth.com
P.S. If you’ve missed your last few appointments, don’t feel guilty—just reschedule. We’re not judging. We just want to make sure you’re okay.
This is what you get twice a month.
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